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So one must be careful while choosing the fabric, so camera flashes don’t make the dress look transparent. "Apologies to anyone harmed mentally or physically by my hooha," she had tweeted, then. The way Regina was snapped was wrong.While Pippa Middleton ended up flashing her innerwear at Wimbledon in the past, Dakota Johnson had a 600D fabric Suppliers costume blunder at The People’s Choice Awards. It’s just that celebs don’t go unnoticed. You can have the perfect dress, but the camera could catch you at a bad angle. Rakul Preet Singh, too, experienced the same at an event.. "Wardrobe malfunctions are the same for celebs and the normal public.Very often, an occupational hazard of a high sexiness quotient is wardrobe malfunction. Always check the seating situation at the place beforehand and have a trial. However, even if someone suffers from a malfunction, people should stop looking at it in the wrong way and just let it be," says designer Nachiket Barve.Bella Hadid at CannesHowever, it is important to feel comfortable with the length of your dress and one should be extra cautious about how they sit or stand, while wearing something short, say experts."Regina Cassandra had a wardrobe malfunction when she was performing at an eventSeeking attention!While wardrobe malfunctions can be embarrassing for many, they may also be a cry for attention. Wear tights. It wasn’t her first wardrobe malfunction… she had one back in 2009 during the Dhoom 3 promotions. And in Hollywood, model Bella Hadid flashed her lingerie at the Cannes red carpet recently.Quite a few celebrities have been through this. However, photographers should not be clicking such photos at all. Actress Regina Cassandra had a wardrobe malfunction when she was performing at the launch of a film. Model Chrissy Teigen’s dress at the American Music Awards last year had two extremely high slits and she also went underwear-free.Stylist Indrakshi Ria Pattanaik says, "Wear clothes that you are comfortable in. It’s also important to wear the right inner wear. However, Katrina requested them to delete the photos first hand, and they obliged. At a recent IIFA event, Katrina Kaif had one such moment: As she was on stage, her innerwear was flashing and photographers managed to capture the unfortunate moment.

It’s a music as simple as it’s deep. Rooted to the soil, soaring with the soul. Songs of feelings, philosophy, people. Of love and heartbreak, celebrations and loss. Of nature, mysticism, divinity, relationships. Of life. And death. And the essence of existence.      Folk music has long been woven into the very fabric of everyday life in India, whether it be fakirs singing songs of Kabir or fisherwomen singing about daily hassles. Bauls would sing mystic melodies while wandering across the rural landscape of Bengal. Ghoomar songs enlivened wedding celebrations in Rajasthan. Garba was the heart of festive revelry in Gujarat. And in the Northeast, villagers would hum folk tunes while working in the fields. Time, urbanisation, the emergence of Bollywood and other popular genres of music made the folk tradition slowly fade out. But in an interesting return to roots, there is once again an upswing in folk music now with bands incorporating folk in their repertoire and fusing it with other genres of music to make it accessible, appealing and relatable to the youth.One of the first musicians to take up the challenge of reviving folk music was Kailash Kher. Recalling the struggle he faced when he first decided to bring folk music into the field of popular music, he says, "There was no confidence in my kind of music, language or melodies. Producers called it old school and irrelevant. But I believed in my music and the more I faced rejections, the more adamant I became that I must take my music to the people." The singer, who incorporates elements of Sufi into the dialect, music and essence of his songs, feels there is a universality to folk tradition. "Anyone can relate to the message these songs convey. When I was in Kedarnath last year, the priests said that they love my Jayjaykara (a song from the film Baahubali). The same song was appreciated by a tatted up and pierced DJ in Los Angeles," says Kailash with a smile. The Padma Shri awardee feels that more and more bands delving into folk music is a heartening sign."Musicians are getting inspired by folk traditions and taking up the responsibility to represent their roots. That’s a beautiful thing," he says.The universality of the folk form has inspired many bands to reinterpret folk in their own, distinct way. Antarman, from West Bengal, composes songs in Hindi and intersperses them with verses of the original Bengali folk song. Hari and Sukhmani, from Punjab, mixes folk songs with electronic tracks. Kabir Café, a Mumbai-based band, has created a unique acoustic sound by including elements of pop, reggae, rock and Carnatic music to bring the immortal words of Sant Kabir to the youth and are now touring the world with their music.AntarmanAge-old wisdom of the mysticsFolk music in itself is such a fantastic phenomenon. No one knows when it really began. It came before the Vedic Age and structural configuration of melodies. All other music evolved from it, so it’s vitally important to keep these traditions alive," says Pooja Shankar, one of the Antarman trio, who have given forms like Baul, Bhatiali and Bihu (from Assam) new life through their half-Hindi, half-Bengali compositions. The Antarman trio have given forms like Baul, Bhatiali and Bihu new lifePooja met her bandmates, Rahul Mukherjee and Randeep Bhaskar, at a boot camp for a reality show. The three stayed in touch and later when they began making music, they realised that they were all inclined towards folk traditions of music."The words of mystics like Lalan Fakir are as important today as they were when he wrote them. In his song, Shomay gele shadhon hobe na, he talks about how one should grab every second for sadhana and China Wholesale 600D Oxford fabric Factory not waste any time. This is a universal theme and as a band we try to get these messages to people who don’t listen to Bengali folk because they think it is something only Bengalis can relate to," says Pooja. Imphal Talkies and The HowlersSongs of the peopleAkhu Chingangbam, who founded the band Imphal Talkies, did not consciously choose the folk genre at first. However, singing songs in his native tongue of Manipuri meant that the band automatically imbibed some of the local flavour. It was after the first album came out that Akhu realised that the sound definitely had folk undertones. Akhu Chingangbam"Most Manipuri bands either stick to completely traditional formats or are purely Western in their sound. We decided to bridge that gap and that happened primarily when we decided to compose our songs in Manipuri instead of English. We have also incorporated some folk instruments in our sets and that adds to that effect," Akhu explains. The vocalist however does not believe that folk should be limited to age-old songs of the soil.   "Folk songs are songs of the people. As long as you write songs that are about the people, I think you can call that folk. Bob Dylan and Pete Seeger can both be considered folk artistes, yet what they sang was not traditional, rustic songs, but rather songs about the people. "So, when we sing our songs of protest and activism in Manipuri, we are creating folk songs in our own right. That is how the tradition goes forward," he asserts.Taking the electronica routeRajasthan RootsAditya Bhasin formed Rajasthan Roots in 2005 with the primary purpose of creating a platform for Rajasthani folk artistes. The result — in the form of Sufi festivals and the Jaipur International Festival — clearly shows the success of his endeavour. The band, to him, is just another way of bringing the music of his homeland into the mainstream."We make it a point to collaborate with folk artistes for our programmes and have brought a number of singers to the forefront of the music industry. We have also tried to propagate folk music by mixing folk tunes with different genres that the youth listen to. Music is all about evolution, and even folk music can evolve with time," he says.Along with bass, guitars and harmonies, the band uses formats like electronica jams with folk songs that the youth can groove to. "Electronic music is the music of the future. So, it becomes an ideal medium to take traditions forward," he asserts.La PongalFolk gets a rock spinFor Darbuka Siva, who formed La Pongal, the journey into folk was a personal one. While as a child he remembers listening to Tamil folk music, as a musician he started out with Western genres and even played guitar for a Bengali Baul band — Oikyotaan — between 2003 and 2004. It was while interviewing folk musicians for his radio show that he got hooked to folk traditions and music. "It’s like my musical journey came full circle when I decided to come back to folk music for my own band," he says.However, Darbuka’s interpretation of the genre picks up on Western tradition which has been a big part of his musical journey. "There are 25 different folk traditions in Tamil Nadu, each distinct in itself. I have taken these songs but given them a modern, rock spin. That’s where the concept of contemporary folk comes in," Darbuka explains.While the musician thinks that it is amazing that folk music is finding its way back to the mainstream, he also feels that each genre has its own path. "Every art form has its own destiny and folk music is no different. There is very little that you can ultimately do about it. However, there are several factors that come into play. And the main thing here is how much is being done to keep the form alive. That is where we come in," he adds.Kailash Kher took up the challenge of reviving folk musicKabir CaféUniversality of folk traditionsKabir Café has tried to maintain the basic essence of the Kabir school of singing that their guru Prahladsingh Tipaniya propagated. However, using elements like drums, guitar and mandolin, they have created an acoustic sound which grabs the attention of younger generations while still retaining the authenticity of their roots. Having released their first album, Panchrang, the group is now on their first international tour and will be taking the words of Kabir to places like Israel, the UK and the US.Kabir Café fuses the Kabir school of singing with drums, guitar and mandolin"We feel blessed to be able to be a part of such a universal movement. When we started out a few years ago, we never thought that we would be here. It is an incredible feeling to be able to share our message with people from such varied backgrounds," says Neeraj Arya, lead singer of the band.Raman Iyer, who plays the mandolin, adds that people abroad are probably more aware of Kabir than in India. "People study Kabir as a part of their literature, the same as they study Mirza Ghalib. So, we are looking forward to what kind of questions we are asked. There is a Sufi festival in Israel of which we are going to be a part and it is incredible how universal these traditions really are. I think that is because Kabir’s message is so universal that anyone who hears it can connect to it. I mean, America could use some of Kabir right now!" he says.

A big fight is being won: Even as every local soft drink brand crumbles under MNC pressure, Rasna fights on. They provide drinks as nutritional supplements to school kids at subsidised rates or free of cost. "And to this day, the founding values of consumer satisfaction, holistic healing and pain relief without side effects are the pillars that this iconic brand stands on," he says.Many of these companies became the subject of lectures across business schools and essential learning for entrepreneurs who want to carve a niche for themselves in the fast growing FMCG segment — currently dominated by cash-rich multinational companies.When asked about the company’s success formula, Paradkar says, "All our members are from the grassroots and know local requirements. Paradkar, president of the Shri Mahila Griha Udyog Lijjat Papad.According to a survey by ValueNotes, Baba Ramdev’s huge fan base  built around the themes of yoga, health and swadeshi were early adopters of his products, and this allowed Patanjali to experiment with a wide range of products. That is how we diversified into other products such as traditional masala, appalam and detergents. And then, there’s Rasna — the drink that was a must in every home in the ’80s. Some are even ready to have separate sections dedicated to Patanjali." The company now exports its products to UK, USA, Middle East, Thailand, Singapore, Hong Kong, Holland, Japan and Australia. Now, two years after its launch, Pulse candy is worth over `300 crore. Food products form the leading segment, accounting for 43 per cent of the overall market, followed by personal care (22 per cent) and fabric care (12 per cent).New Delhi/Mumbai/Chennai: Certain brands leave such a deep impression on minds of consumers that they have become synonymous with a service or a product. In markets such as the US and Europe, Rasna sells ethnic flavours. This revelation made them think out of the box — to package a tangy mango candy. In fact, after Patanjali, Hindustan Unilever, India’s largest consumer goods company, was compelled to launch a raft of Ayurvedic personal care products.The Baba and his big breakthrough brand: By no measure, is Patanjali a small Ayurveda brand. And now, Baba Ramdev wants to go global. It was truly, built by India. The multinationals had captured the ready-to-consume soft-drink market, which had grown due to changing consumer preferences and rising number of refrigerators."Consumer recommendation is critical and has been a metric which we as marketers ensure we grow and don’t take for granted," says Prasad. The strategy was to make the balm available in different models to revive the business —like body spray, gels, and creams. "We saw mango was a favourite taste in India. "We are growing at 8-10 per cent per annum. "Some Latin American countries have large, state-sponsored initiatives for children. The sector is expected to grow at a compounded annual growth rate of 20.AMRUTANJAN: Amrutanjan was launched as a pain-relief balm in 1893 in Mumbai, by freedom fighter Dessodharaka Kasinadhuni Pantulu. Hence, Nirma, the go-to detergent powder of the 1980s and Amrutanjan for pain relief. But the common practice was to eat raw mango with something tangy. The brand added more products — jams, fruit cordials, teas, pickles, chutneys and ready-to-eat curries. Rasna was among the domestic soft-drink brands that came up in the mid ’70s after Coco-Cola withdrew following foreign exchange regulations. That’s how we got the idea of a powder-filled candy," Shashank Surana says. Even Hindustan Uniilever doesn’t have this kind of muscle. Several new brands have entered the market so how does Amrutanjan hold its own?  "Offering it at price points helped."  For a 124-year-old brand, the multi-generational recommendation is what drives core business. But the category has not grown as fast as the soft-drink market. Rasna, unfazed, simply expanded the soft drink concentrate market by going global. In doing so, it has created its own rules and re-written others — especially around branding and distribution. Patanjali has even received offers of distribution from businessmen and retailers in the UAE, Iran and Azerbaijan.And why name it ‘Pulse’? "Because it sets your pulse racing," came the glib answer.Currently, Rasna is sold in 53 countries. "It was formulated using Ayurveda, as a native alternative to western medicinal pain-relief products which were being forced upon Indian consumer during colonial times," says S. These FMCG products became household names because of quality and word-of-mouth publicity. The company now plans a foray into Canada, the UK, and the UAE.In addition to conventional advertising, the company uses social media campaigns. We are in talks with a few governments to be part of these programmes," says Piruz Khambatta, chairman and MD. He is already exporting — targeting Indians in the UK, US, Canada and Mauritius. "And as long as we focus on the customer and business fundamentals we are confident of a bright future. It started in 1959 when seven women from a densely-populated area of South Mumbai called Girgaum gathered on the roof of a building to make four packets of papads. It’s a home-grown, full-fledged desi FMCG behemoth. This helped Patanjali reach customers across India," said an Assocham survey. We also found that kachcha aam or raw mango was the most favoured flavour, capturing a 26 per cent market share while other mango flavours had 30 per cent share," said DS Group VP (new products) Shashank Surana. "They became unpaid marketeers. In January, 2016, the DS Group started scaling up production and so far, the one-rupee candy has clocked Rs 300 crore in sales, beating MNC blue-chip brands such as Oreo and even home-grown Parle.These members are joint co-owners of the institution, which is governed by a central managing committee comprising 21 members drawn from its ranks. The organisation, which is recognised by Khadi the Village Industries Commission as a village industry, retains just less than two per cent of its net profit for future business needs. The soft drinks market grew from Rs 13 crore in 1982 to Rs 14,000 crore in 2014. But while the soft-drink concentrate market did not grow as expected, Rasna continued dominance. Amrutanjan pioneered the ‘two rupee’ balm in India by offering it in sachets for the first time. We are one of the very few that are truly made in India," Khambatta adds.Africa is an emerging market too for Rasna but it finds the market there to be value-conscious. Sales in the Gulf and the South-east Asian neighbourhood account for the larger chunk of export and Latin America is next. Google’s search, for example, has become a verb while Xerox — a company that makes photocopying machines — is synonymous with any kind of copying. It’s made by the DS Group, manufacturers of the Rajnigandha pan masala."Reports claim Patanjali crossed Rs 5,000 crore in 2016. So it sells sachets that are low on sugar and price in western Africa. The group  started with a borrowed capital of `80 and now, nearly six decades later, Lijjat papad is the combined effort of 45,000 women "members" across 82 branches, generating an annual turnover of Rs 1,600 crore. The product, launched in 2015, with a liquid aam panna centre, overwhelmed competition and in just eight months of its launch, it became a Rs 100-crore brand.LIJJAT papad: What makes Lijjat Papad’s journey so unique is not just its rags-to-riches tale.. China Oxford fabric Factory The brand has grown so much that mainstream retailers want to get onto the Patanjali bandwagon. Any increase in the earning power of individuals instantly boosts FMCG sales as consumers naturally seek better-quality products. And the man behind the success is a rustic yogi, not a B-school educated number-crunching master tactician. These three segments are expected to see intense competition from the global majors so it is extremely important for Indian companies to devise out-of-the-box ideas to fight the strengthening invasion. "Our marketing strategy is built on this promise, "kick out pain", which gives consumers the freedom to manage their health and deal with pain once and for all," Prasad adds. "It was a movement of women, by women and for women," says Swati R. "We are role models for Indian firms that want to fight multi-nationals and continue growing.According to an extensive research report by Assocham-TechSci, India’s FMCG market is expected to more than double to $104 billion by 2020 from the current $49 billion. Sambhu Prasad, chairman and MD, Amrutanjan Healthcare Ltd. In the ’80s, the drink concentrate was a major category in the soft drink market and Rasna enjoyed over 90 per cent market share. Within a month of launch, demand was so high shops started selling the Re 1 candy for an additional 50 paise and after a year, there was a supply crunch. India has several companies that overshadowed multinationals in their respective fields, even becoming household names. We have plans to increase number of branches to 100 and scale up our strength to 50,000," Paradkar adds. It continued: "All products sell under a single brand name, so more buck for brand-building expenses. All attempts by MNCs to dislodge it from its spot have failed."We discovered that the confectionary sector was rather stagnant, despite having a vertical growth potential. But such phenomenal success is not the exclusive preserve of foreign companies. Remaining cash is distributed amongst members. One can safely say that Amrutanjan is one of the oldest pain-relieving balms in the world that is still controlled by its founding family. At around Rs 700 to 800 crore, soft drink concentrate is just two per cent of the market now. It took two years to produce Pulse. There is almost nothing else in the world growing this quick. Their continuing prosperity has been largely linked to India’s growing economy. We have modernised consumer experience while keeping the core intact," Prasad says.The taste of money: A  bright green raw mango candy began making waves two years ago. "While we have modernised the delivery system using sprays and gels, we have not deviated from the principles as far as product formulations go. In just 10 years, Patanjali has grown to challenging the likes of Unilever, Colgate, P&G, Dabur and Godrej,  across categories.6 per cent.

The triple talaq issue has already united Muslims in poll-bound UP.The AIMPLB started its own signature campaign to gauge if Muslims wanted amendments to the practice.The Centre’s stand on banning triple talaq is simply votebank politics. Except for certain matriarchal societies, such as those in parts of the Northeast, most women still have no right to agricultural land. Our voters are mature enough to understand the nefarious designs of right-wing extremists who want to divide communities simply to wrest power in the coming elections.The Sachar Committee Report has established that Indian Muslims are marginalised and they live in poverty and socio-economic backwardness. These rights, defined in Part III of the Constitution, apply irrespective of race, place of birth, religion, caste, creed or gender. Several Muslim bodies have criticised the Centre’s stand, calling it a violation of a citizen’s right to freedom of religion.Triple talaq is a gross injustice to Muslim women and many are raising their voices against this practice from the Muslim community itself. According to this practice, a Muslim man may divorce his wife by speaking the word "talaq", which means "I divorce you", three times in quick succession to her.Formed in 2007, the Bharatiya Muslim Mahila Andolan (BMMA) started a debate on reforming the Muslim Personal Law, which governs matters such as marriage and divorce.Studies suggest that talaq-related issues are far less in Muslims in comparison to other communities. We need to address such issues on a priority basis as they are not only eating into our social fabric but are also denying married women their legitimate, legal and emotional rights. The holy book gives equal rights to both husband and wife to seek divorce. In Islam, marriage is a social contract with clear conditions to be noted down in a nikahnama (marriage contract). In fact, the Delhi high court had earlier ruled that a couple’s divorce is invalid if the husband pronounces talaq in anger or fails to communicate it to his wife, leaving no scope for reconciliation. It should rather focus on governance and welfare measures for its citizens. A large number of women still defecate in open fields for want of proper toilet facilities. Ashok Goel is a Delhi BJP spokespersonCall for ban votebank politics by Centre, BJP: Chatter SinghIn my opinion triple talaq China Fabric for bag Manufacturers is not a human rights issue at all. Muslim women can get justice through a comprehensive reform in Muslim personal law based on a Quranic framework.(As told to Sanjay Kaw)Chatter Singh is a Delhi Congress leader. This is permitted by the Constitution as well. While the AIMPLB acts as self-appointed custodians of faith and interpret Sharia law in a way that extends their hegemony, political parties are reluctant for change for perceived electoral benefits. The BMMA says instant oral triple talaq must end and proper procedure of divorce in three months, with prior efforts of reconciliation, should be strictly followed. The fundamental rights include the right to equality, right to freedom, right against exploitation, right to freedom of religion, cultural and educational rights and right to constitutional remedies. Even the rights bestowed by religion should not be questioned in any court of law. The BMMA claims that the AIMPLB and the clergy have misinterpreted the Quran by allowing practices such as triple talaq, polygamy and nikah halala.A couple which underwent triple talaq cannot remarry unless the female marries another man truly and then her second husband dies or divorces her.In any developed country, the law is made after consultation with stakeholders. In this case the marriage (nikah) of the woman with her second husband is called nikah halala. Some Muslim leaders have even appealed to their community members to follow the example of pro-Jallikattu protesters in Tamil Nadu to support the Islamic practice. It is a religious practice followed by the Muslim community. The practice has been stopped in many Muslim-majority nations, including Pakistan, but is permitted in India under the Muslim Personal Law (Shariat) Application Act 1937. Such religious matters should not be dragged into the courts and the state should also not interfere in religious practices of any community. It is very important that ordinary Muslim women and men are educated about the Quranic principles of justice and fairness concerning divorce.It is high time we stop talking about beef politics, Babri Masjid and triple talaq and focus more on development activities for the welfare of our citizens.We have moved well beyond idle debates on this subject. It has filed a case in the Supreme Court asking for a ban on triple talaq, polygamy and nikah halala. There is huge awareness and Muslim women have started asserting their rights as guaranteed by the Constitution. All we are talking about is triple talaq. The pride and self-respect of Indians will be achieved only when a uniform civil code comes into force and everybody enjoys basic human rights as guaranteed by the Constitution of India. The BJP is politicising the issue to woo voters in the coming Assembly elections in Uttar Pradesh. Anecdotal evidence, empirical data, court observations and Law Commission findings suggest that there is little support for triple talaq among even the members of the community.I once again reiterate that the State should not interfere in anyone’s religious practices. Triple talaq should have been abolished long back and it has been delayed because of no political will at the cost of basic dignity to women belonging to the Muslim community.Instead of promoting communal harmony, the BJP is simply spreading hatred by raking up contentious issues. It is not getting the kind of support it got in 1980 in Shah Bano case.The fate of India as a truly modern, secular nation or a repository of regressive customs that tramples on the rights of its citizens will rest with all of us. There is no legal, moral, cultural or even religious justification behind continuing to let a few patriarchs of the All-India Muslim Personal Law Board (AIMPLB) and vested political dispensations deny the fundamental rights of Muslim women. It seems ironic that Indians are still debating the merits and demerits of abolishing a regressive social custom such as triple talaq when several Islamic countries have discontinued the practice. Every now and then we hear about married men having live-in relationships with other women.It is a gross injustice to Muslim women: Ashok GoelTriple talaq" is a widely practised policy in Muslim community. It also provides for affirmative provisions for a bride such as mehr (dower). We need to understand why the BJP-led government is talking only of triple talaq. But the BJP-led Centre has joined the debate on triple talaq with infectious belligerence to ensure a Hindu-Muslim divide. It would be better if the saffron brigade starts looking at gender justice in all aspects. At the end of the day, the triple talaq issue is going to cost the BJP dearly in the coming polls. We are not talking about core issues concerning women in our country.This is a social and human rights issue and women must get their rights as guaranteed by the Constitution of India. The fundamental rights are defined as the basic human rights of all citizens.

At the dawn of the 20th Century, fashion was so obsessed with slimming women’s silhouettes that pockets started getting cut out of women’s pants completely. Maybe it’s that they are trying to save the fabric or something, I don’t know. However, we understand, it is not always possible to have pockets; large or small on particular silhouettes that require a certain flow. "As a lot of east and west designs are fusing, several designers are adding pockets in Indian wear too," she says."Many women have been complaining about the inadequacy of their pockets, men’s clothes, on the other hand, have loads of pockets, thus freeing their hands and movement considerably."According to designer Payal Singhal, who designs contemporary Indian clothing, traditionally Indian wear didn’t have pockets and hence most brands still don’t have them.. "Over the years, we have seen an increase in the necessity of pockets in women’s wear which is why, designers have made a shift towards increasing them among women’s clothing. The question that many women have been asking for a while now is why are women’s pockets so tiny or totally non-existent? Don’t women need to carry keys and a mobile phone, too?While some designers feel that pockets aren’t required in women’s wear, others opine that if women want them, the Wholesale 600D Oxford fabric designers would be happy to provide more practical pockets in their collection. Talking about whether introducing pockets in kurtis or trousers decrease the fashion quotient, Rahul says, "Not at all. It is the buyers choice and we understand the changing needs and constantly try to keep pace with it.In the late 19th Century, dress patterns started to include instructions for sewing pockets into skirts if you felt like being an independent woman. Women’s jeans have pockets, but not big enough to even fit the latest smart phones.Ace designer Rocky S thinks that it’s not possible to have pockets on certain dresses. While men’s clothing tends to have capacious, visible pockets, women’s clothing tends to have small pockets, if any at all. A pocket was one of the few truly private places to keep personal possessions. If women are now asking for more practical pockets, designers will most definitely respond with clothes suited to their needs," says designer Rahul Mishra.Pockets are great only when you have them and only when they are large enough to stuff anything you want inside them. However, many think a woman’s handbag can never be replaced by a pocket, no matter how comfortable.21st Century did see the return of pockets in the women clothing lines, but they are generally very small or even fake.In the 18th and 19th Century however, women’s pockets shrunk and sometimes even disappeared. "We’ve always believed in incorporating pockets that are practical and help hold basics."History of pocket in women clothing:In the 17th Century, pockets in a woman’s dress used to do a lot more than simply decorate. Further, she says, "The general rule of the pocket is that your whole palm can go inside it comfortably, and hence the latest mobile should fit. So, women need handbags, even if the pockets are big and spacious," says well-known designer Anamika Khanna. "Men have minimal things to carry, on the other hand, women tend to carry their keys, phones, their lipstick, their compact, their tissues and so many other things. Aesthetically speaking, pockets don’t necessarily go with all kinds of clothes, so that definitely needs to be taken into consideration. We now have pockets in dresses, kurtas and even lehengas. At the end fashion is about utility.